When redesigning a website, it’s easy to get swept up in branding and fancy landing pages. But behind every user-friendly website lies a solid information architecture, that aligns user experience with organizational goals and content workflows.
In their recent website redesign, the Royal Ontario Museum (ROM) faced a familiar challenge: decades of accumulated content and a complex web of 60 content types. Working together with Evolving Web, the ROM team took a strategic approach to content modelling — not just as a technical exercise, but as a foundational step toward better storytelling, accessibility, and long-term sustainability.
The result? A flexible, scalable structure with just 11 well-defined content types that support features like AI translation, event registration, and cross-promotional content. The new information architecture also brought teams together, breaking down silos and creating a shared framework for content creation and management.
Join us to explore how thoughtful information architecture can set your organization up for long-term success.
